Tuesday, March 13, 2007

brand environment design

Frogs are such a diverse and unique species with an unbelievable sense of survival. In our search for the most comprehensive way to describe what we are passionate about, we ended up losing our frog in our company logo. It has developed from us 'taking the extra leap' to a call for action directed to our clients and the brands they represent. If each brand can be compared to a frog, the question remains, 'what does your brand do, how does it look, where does it live, how strong is it, how does it sound, can it take a punch...' and so on. The list is endless. So, we ended up creating the ideal environment for brands to undergo a metamorphosis... the lily pad – our company! This is the place in the pond where a frog will sit for hours, contemplating its next move. In this space, we ultimately aim to identify, and thereby define the intrinsic brand personality of your company, its internal culture, its operating ethos and then construct its public face. Welcome to the launchpad!

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